Cast Off Toolkit
Programs: Photoshop, InDesign, Illustrator
Brief & Challenge
A wellbeing toolkit designed to motivate a user with insomnia and change their habits through knitting.
How do you motivate a user and keep them engaged for over 100 days?
A daily knitting booklet
The main feature of the toolkit is a booklet full of knitting patterns, for the user to complete daily, a few hours before bed.
Ease of Use
The booklet starts with very simple knitting squares, for the user to learn basic patterns. As she progresses, she learns more difficult pieces, feeling more accomplished.
The simple start encourages the user straight away, making them less likely to quit early on.
Defining the User
My user persona, Tahira Khan, leads a busy yet sedentary lifestyle and struggles with insomnia and is at risk for obesity.
From this, I looked into various different ways of tackling it, mostly wellbeing apps and how to create something that would keep her off her phone.
Process
To target different aspects of the users struggles, I decided on three final routes. A sleep kit, where she could reflect on her day and relax. A fitness scratch-off calendar with different activities to do each day. Finally, a knitting kit, where she would knit every night before bed, keep her off her phone.
